All Focal products have a serial number. It is the only way to truly verify its authenticity.
Counterfeit makers can mimic the cosmetics of an item but certainly not the technology nor the sequence of serial numbers on an item issued from the Focal factory. This number is not simply a random string of letters and digits but a specific code relating the history of the product, such as where and when it was made. In most cases counterfeiters simply use the same serial number over and over again and we have identified numerous counterfeit products ( and the dealers who sell them) simply by these products all exhibiting the same serial number.
Also, certain online retailers who are not Focal authorized retailers do sell Focal products with altered or removed serial numbers. They remove stickers from boxes and magnets and will even go as far as grinding all or part of the serial number off the back of the magnet.
The question is why? You have to ask yourself why would someone go through such trouble to hide the origin of the product he is trying to sell.
Again, these numbers are the code identifying the product’s origins and this is why we take this very seriously and so should you. This is also why responsible operators such as eBay and Amazon have strict policies about sellers attempting to sell products on their sites with defaced or altered serial numbers.
eBay’s Policy: http://pages.ebay.com/help/policies/stolen.html
Regardless of where you purchase a Focal product, you, as the consumer, have the right to an authentic serial number on the product you purchase…
Finding your serial number is quite easy:
All of our authorized dealers offer a full factory warranty on all Focal products with a full verifiable serial number intact. Focal-America assumes no responsibility and will not provide after sale service, support or warranty coverage for any of our products that have been purchased through unauthorized retailers, or that have serial numbers removed, erased or have otherwise been tampered with.